Custom software for operations that make, move and monitor physical things.

Shop floors, fleets, field equipment, sensor networks — for when off-the-shelf almost fits and the hire you need doesn't exist.

One senior developer, end to end: firmware, mobile, web and dashboards, with a designer's eye for how it gets used on the floor. I've shipped custom hardware with cellular telemetry and the apps that talk to it. Where AI actually helps, I assess it, prototype it and integrate it — and I'll tell you when it doesn't. Twenty years, startups to Fortune 500.